Gucci has announced the launch of its Gucci Guilty Black perfume for men and women recently.

The latest perfumes will be aimed at a younger clientèle and 'more daring' than their predecessors, and the follow-up to 2010's successful Gucci Guilty eaux de parfum will be in stores in time for Valentine's Day in February.

Luigi Feola, vice president of global prestige at Procter Gamble, Gucci's official perfumery licensee, said: 'We tend to target moods, but this is aimed at a younger age group. We expect the majority to be new to the fragrance. They're brand lovers, but they can't necessarily afford the fashion offering. It's a great entry point for the world of the brand.'

Gucci creative director Frida Giannini told WWD: 'The consumer interested in Gucci Guilty Black is really the same as Gucci Guilty, but younger and more daring. The Gucci Black wearer wants to feel empowered and sensual. The fragrance helps him or her to be liberated and want to take more risks.'

Hollywood actors Chris Evans and Evan Rachel Wood - who appeared in the campaign for the original perfume - will return for the new, racier campaign which will see the stars locked in a moment of passion in the back of a car.

Gianna said the campaign's director, comic book artist Frank Miller wanted to 'create an amazing chemistry between Evan and Chris and bring the story to life just as I had imagined it - sexier and darker, full of provocation.'

The women's scent is said to be creamy and warm, featuring red fruits, pink pepper, lilac, violet, patchouli and amber. Meanwhile, the men's scent is more earthy with notes of coriander, lavender, orange flower, neroli, patchouli and cedarwood.

The men's scent will be presented in a green glass bottle, and the women's in red, but both will feature a black metallic finish.

Li Bingbing's influence in the international constantly pushed as the Hollywood giant system "Resident Evil 5 global Reying of U.S. $ 300 million at the box office for the four major U.S. brokerage firms to look all the focus to her, in the repeatedunder contest, Li Bingbing eventually Whispering UTA brokerage firm.

Box office driven by popularity, popularity pulled the commercial value of international brands GUCCI signed as early as in the previous Li Bingbing endorsement contracts in Asia, the international brand has always been known as a keen sense of smell, the beginning of the new year, GUCCI Italian headquarters decided to broaden endorsements permissions, Li BingbingAsia approximately broaden the world about, and the line in the original three products (fashion, watches, jewelery), increased to five (glasses and handbags).

In addition, GUCCI teamed Li Bingbing its public service brand LOVE conference held in Lijiang, jointly launched the custom for Charity Bamboo watch and bracelet, these two jewelry by Li Bingbing person involved in the design, the use of bamboo, recycled materials, jointly initiated by the "responsible fashion", part of the proceeds will be donated to environmental projects.

It is understood, Li Bingbing the spokesperson of the GUCCI global across the board, the first of its kind in the world, with a the GUCCI global brand director Frida Giannini then, this type of cooperation in the history of nearly a hundred years the brand has never been before, not to mention Asian stars, and even the Hollywood line star, unable to enjoy such treatment. March, the new season's ads will appear in the surface of the window of the Global GUCCI store. The GUCCI Global Creative Director Frida · Giannini said: "the beauty of China, the world to see!"

Li Bingbing into Gucci centuries-old first global across the board spokesperson

Well-known international brand GUCCI as early as a year ago to sign endorsement contracts in Asia, Li Bingbing, along with Li Bingbing appeared in "Resident Evil 5" in the global gains of U.S. $ 300 million at the box office, signed Hollywood's first-line brokerage firm UTA international sharp smell of her rising popularity, as well as the next great global commercial potential of the brand.

The beginning of the new year, GUCCI Italian headquarters decided to broaden endorsements permission Joke of the Asia approximately broaden global about, and in the line of the original three products (fashion, watches, jewelery), increased to five (glasses and handbags) GUCCI global brand director Frida Giannini then, this type of cooperation in the history of nearly a hundred years the brand has never been before, not to mention the Asian star, even the first-line Hollywood star, are not able to enjoy such treatment.

, Li Bingbing has been completed in Los Angeles, the new season of the GUCCI outdoor advertising shot by famous fashion photographer voioe Sang Debo (S lve Sundsb) Zhang Jing. March, the new season's ads will appear in the surface of the window of the Global GUCCI store. GUCCI global creative director Frida · Giannini said excitedly: "the beauty of China, the world saw!" In recent years, with the rapid development of the Asian economy, the international luxury goods have to seize the Chinese market, as into new areas, in accordance with international practice, it is necessary to spokesperson intend Popularity, work recognition, awards obtained reputation index, public index, this series of indicators by industry dubbed the "Lord of the Rings".

In addition, it is more important to luxury brands and artist brands fit in temperament and inspiration, spiritual, and this is precisely the most difficult places, you need a long run-in, overwhelmed by the Li Bingbing become GUCCI global, across the board spokesperson creating a new era. Previously, international luxury brands of perfume, jewelry and other products will also invite artists to serve as spokesmen, such as Charlize Theron, Natalie Portman Dior perfume endorsement Nicole Kidman endorsement Chanel perfume, but few stars as across the board spokesperson. In China, the luxury brand in the past co-operation with Chinese artists, confined to project cooperation or endorsement forms of cooperation of single products, almost no shooting involving a large advertising and outdoor windows and storefront advertising comprehensive running.

In 2009, Li Bingbing personal public brand LOVE advocates "responsible life" 3 years, LOVE to initiate or participate in many projects, "Million Forest", "Earth Hour", "Climate Change Observation Mission" many projects. Joke of the environmental activists worldwide recognition and global Goodwill Ambassador for the United Nations Environment Programme (UNEP), the first Chinese nationality.

Li Bingbing said, "GUCCI and I do not want cooperation confined to commercial endorsements, a result we have been seeking a meeting point of each other in the public interest aspects of the public brand I LOVE hard for more than three years, and the GUCCI efforts in environmental protection and The results are obvious, the two sides have launched environmental special section of jewelry, watches, is a fresh start. "

Reporter saw the scene, the Bamboo special section watch case back is engraved with "Gucci and Li Bingbing for Responsible Life" (Gucci and Li Bingbing, join hands to promote the word responsibility life). Matching beaded bracelet with contrasting bamboo and palm tree nuts based on milky white beads, silver pendants engraved with Gucci and LOVE identified two were dotted on both sides.

"This watch and jewelry, and we share the concept of environmentally friendly fashion, honored more than sense of excitement., There is a deep experience of these years of doing environmental, environmental needs into the hearts of people, on the natural sense of awe, the salon of nature appreciation and love from the heart I hope more and more fashion products can be a lot of use of environmentally friendly materials to protect the natural beauty, passing the natural beauty, the responsibility of living on this earth, It is the responsibility of the fashion! pursuit of 'fashion' responsibility also hope that more and more people pursue beauty. "

It is worth mentioning that the profits of the sale of this watch and bracelet, there will be a part of contributions to the public good environmental projects to help Ningxia Desertification, cultivating, planting a large area of ​​gray leaf clematis, for the control of local desertification.

During a particular spate of Anglophilia, certain image-obsessed upper-class Neapolitan gents of the early 20th century sent their tailors to London to learn English style. Having analyzed Englishmen’s tastes for suits with high armholes, a squared-off shoulder, a suppressed waist and armoring woolens, they came home and completely Italianized what they had learned. The results were slouchy and unconstructed renditions of a classic Savile Row suit. By the 1980s, this adaptation came to seem inherently Italian and thus gave the world the career of Giorgio Armani.

The international idea exchange never stopped, really, and a fine example of the trade in ideas was Frida Giannini’s fall 2013 show this afternoon for Gucci. The show overtly referenced Englishness in its silhouettes, disciplined proportions and woven fabrics — wired-up versions of windowpane and Prince of Wales checks and goosed-up tweeds that brought to mind Bertie Wooster on acid.

It was a fine show and the latest in a string of recent successes for Ms. Giannini. As had those Neapolitan tailors, she managed somehow to take English styles like a Duke jacket, a mackintosh and the convoy or duffel coat made famous by Field Marshal Montgomery and to relax and Italianize them. Upper-class Italian gents of today don’t dress that way, of course, as made plain in books about them produced by Diego Della Valle, president of the Italian leather goods powerhouse Tod’s. They dress like proper Tories.

Riffing on British formality, on cavalry cuts and country house tweeds, Ms. Giannini came up with her own subtle and wry rendition. Even the colors had the interpretive brio of those tailors from a century ago. Imagine a double-breasted greatcoat in robin’s egg blue, and you’ll get the picture.

Gucci brand is known for quality, creativity and Italian craftsmanship firmly believe, and this is very important: the human, environmental and social responsible attitude.

Adhering to the Gucci brand, Gucci watches jewelry honored to join hands with the Chinese famous movie star Miss Li Bingbing watch and jewelry series launched a new Bamboo environmental protection efforts made. Miss Li Bingbing as the latest quarter the Gucci gold ornaments and watch blockbuster protagonist, has been tirelessly for the cause of environmental protection the donated offer force, its charity for all to see. In 2009, Li Bingbing With his own reputation to establish LOVE charity brand advocate responsible attitude to life. Meaning as the brand name of L.O.V.E (Love), it encourages more loving way to treat our planet. LOVE the slogan is "the responsibility of the living" (Responsible Life), associated with "L.O.V.E Green" (love, green) action has a strong environmental action plan. Miss Li Bingbing to pay to get recognized all over the world, become a Goodwill Ambassador of the United Nations Environment Programme (UNEP), the first Chinese nationality.

Turning to cooperation between Gucci watches jewelry, Li Bingbing said:

"Inherent impression of many people, fashion and environmental protection is difficult to maintain a consistent, but more and more fashionistas environmental protection into the design, environmental protection has become increasingly important themes and elements of fashion, and GUCCI far-reaching environmental protection road go steady.

The I and my charity brand LOVE with GUCCI released of this bamboo watches and jewelry, and shared with them the concept of environmentally friendly fashion, honored more than thrilled.

A deep experience of these years of doing environmental, environmental needs into the hearts of people, the natural sense of awe, and natural hair from the inside to appreciate and love. I hope more and more fashion products can be a lot of use of environmentally friendly materials to protect the natural beauty, passing natural beauty, has the responsibility of living on this earth, it is the responsibility of the fashion! Also hope that more and more people pursue beauty to the pursuit of 'fashion' responsibility. '

Bamboo Series Li Bingbing special paragraph Ms. watch with a circular design, with a dazzling light bamboo material bezel. Code (35 mm) watch bracelets, watches with stainless steel and bamboo materials, the clasp Maxianshan with Gucci logo. Dial with ivory, express a whole watch creamy color scheme; the designs continue minimalist style, only to be decorated with a few Roman hour markers. "Gucci" logo and "Swiss Made" (Switzerland) words were engraved at 12 o'clock and 6 o'clock position. As an indication that cooperation between the two sides, the case back is engraved with "Gucci and Li Bingbing for Responsible Life" (Gucci and Li Bingbing, join hands to promote a life of responsibility) words.

Watch-with the special paragraph Bamboo series is a beaded bracelet, it is a special section of the Gucci jewelry Bamboo Series. This exquisite beaded bracelet with contrasting wood and bamboo and are based on the palm tree nuts milky white beads hand-strung. Adjustable string rope bracelet decorated with a pure silver beads, engraved with "Gucci" logo; two sterling silver pendant engraved with "Gucci" logo and Li Bingbing "responsible life" (Responsible Life) logo were dotted on both sides.

Nuts of palm trees is a sustainable use of materials, known as "vegetable ivory". The use of renewable materials, indicating that Gucci watches jewelry seek to use sustainable use of material desire, especially palm tree nuts completely replace the raw materials, demand for ivory from elephants, whales, walruses and other animals.

Commenting on the cooperation and the new Bamboo products, Gucci watches jewelry CEO Michele Sofisti said: "We are very pleased to further expand cooperation between Miss Li Bingbing, this cooperation projects reflect the Gucci and Miss Li Bingbing these products reflect a commitment to protect the environment. ecological spirit, because of natural bamboo elements into their design. "

January 17, 2013, Gucci watches jewelry formally announce this partnership will Lijiang, Yunnan Province, China, then, the brand will host an event specifically in the historic city of Lijiang was listed by UNESCO as World Heritage List, when Lee the Bingbing Miss will also visit the site.

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The series to the iconic Spurs decorative design features, from rich equestrian heritage of the eternal symbol of Gucci (GUCCI) brand has become the crowning touch of a Lady Stirrup handbags.

New products "Made in Italy" hand of traditional and modern femininity find the perfect balance, choose a variety of colors and rare luxury leather, cowhide, sheepskin, horsehide to shiny alligator covered with diamonds; more the distinctive pattern gorgeous velvet and Floral printed goatskin material, whether shiny or matte models are soft extremely also elegant and delicate.

Night of hue variations, including such as black, dark blue, dark red, brown and green and other deep, intense colors, this season is more refined and sexy.

Lady Stirrup series of tough structure and framework suture underlines the meticulous craftsmanship Gucci (GUCCI) professional craftsmen: exquisite hand-sewing and coloring process, accurate interpretation of the unique charm of this masterpiece, a great choice for day-to-day or dinner dress .

The top of the handbags are decorated with a unique retro brass Spurs detail, a snap with diamond rivets, metal half-horse title buckle and sleek detachable mini purse complement each other.

Handbags lined with black suede or natural linen cotton material, internal with a zipper or opening the pouch, the golden pressure ornamentation Chapter reminiscent Guccio Gucci in the fifties of the last century's first trademark prototype.

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Gucci 2013 early spring vacation series bag large laptop shoulder bag combines classic logo embossed, and the red, green, hit the color stripes branding elements, chain and tassel embellishment to the more fashionable these classic stylesand romantic. In addition, in order to better fit together holiday theme, Clutch almost always accompanied by a diagonal band and playful tassel embellishment on the side.

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Recently, Gucci establish a "the amblyopia medical training center" and "children with amblyopia treatment center in Urumqi, Xinjiang, China Children and Teenagers' Foundation and the opening ceremony was held. This means that in the near future, the Xinjiang region of visually-impaired children without alike can enjoy advanced medical services directly in the local. At the same time, the health care team in Xinjiang and its surrounding areas can also get a system of professional training, brought "around treatment for children.

For a long time, Gucci focus on to improve the well-being of children and improve education in the whole society. Gucci worldwide to cooperate with the United Nations Children's Fund (UNICEF) to build schools in poverty-stricken areas in Africa and other places. In the country, the Gucci in 2008, starting with the China Children and Teenagers 'Fund cooperation, the China Children and Teenagers' Fund donated enterprises. China Children and Teenagers' Fund "amblyopia special fund, as of now, has funded 4,000 visually impaired children of poor families in the country's 25 provinces, municipalities receive free treatment, including 830 children with amblyopia Gucci funded. Gucci's donations not only for the treatment, but also to support the procurement of medical equipment, medical research work, the education of children in poor and remote areas of vision screening and amblyopia knowledge. China Children and Teenagers' Fund in August 2011, following the establishment of "the amblyopia medical training center" and "children with amblyopia treatment center for the first time in Shijiazhuang, Hebei, the Urumqi projects completed Gucci children amblyopia special fund" love in the light, "public projects again extends support designed to provide medical assistance to more poor children with amblyopia. Also Gucci 2012 continue cooperation with Tsinghua fashion aesthetic courses, support UNICEF Asia Grant Program, a major public action.

2012, Gucci China by deepening and the China Children and Teenagers' Fund, UNICEF and Tsinghua University, the co-operation of the three partners, the formation of a "student, medical assistance and training design talent," the three pillars of public projects. November 2009, Gucci began cooperation with Tsinghua University, sponsored by offer scholarships for poor students, organized Fashion classroom, as well as providing the best students went to Gucci Italy to visit the headquarters of the various forms of learning opportunities for higher fashion aesthetic education devotes herself; and in March 2012, the establishment of a special fund of Tsinghua University, GUCCI arts education, support of international construction and development of the Department of Arts Education and research. In July 2012, in cooperation after seven years, Gucci cooperation with the United Nations Children's Fund (UNICEF) to expand into Asia. Asian Grant Program "as its first corporate partner, donated $ 350,000 to charity. By Gucci's support, there will be nearly 1,600 local teachers to receive training and guidance, nearly 28,000 children's quality of education and thus make a significant improvement. Similarly, cooperation with China entered a new stage. Over the past four years, the the Gucci contributions mainly used to help poor families amblyopia treated for free. Since 2011, "love light" community projects to support the development of remote areas of medical resources. The five-year project, select a city in the country each year, in cooperation with well-known local hospitals, the establishment of training and treatment centers.

Vice chairman of the China Children and Teenagers 'Fund for the generous donation of Gucci thanked: "Since 2008, Gucci has accumulated to the China Children and Teenagers' Foundation generous donation of more than 1400 million yuan for the census, training and education, while also funded 830 more than poor children to cure the amblyopia eye diseases. particular, so we moved to the generous donation not only Gucci Gucci's leadership and staff are also hands-on approach, to visit condolences poverty visually impaired children and families, in-depth project sites investigated The implementation of the project, sent the children a warm and caring the Gucci this heart children from poor families, will return on social enterprise development as the core content of the concept of culture, we deeply feel a good corporate social responsibility and social commitment ideal deeply felt the secret of success of an enterprise. "

"Gucci is committed to creating a beautiful life, and firmly believe that everyone all should have the opportunity and the ability, to go explore and create a better world", president of Gucci China District, Shen Xiang Mei said, since "Gucci since entering China, positive return on society. We China's commitment to a long-term cooperation with the China Children and Teenagers' Fund "love in the bright plan funded Asia Grant Program, and Tsinghua arts education programs, we hope to create a happy life for the children of China help building a "beautiful".

Gucci with China Children and Teenagers' Fund will continue to strengthen cooperation in remote areas further to meet the strong demand for medical resources, promote advanced medical services rooted in place.

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Colorful, elegant contours, back opening, Frida Jana Ni (Frida Giannini) is her most exciting works for the fashion show designed by Gucci (Gucci) - this high-profile fashion show opened the 2013 Milan curtain for summer weeks.


Gucci Milan Fashion Week, unveiled elegant
Wednesday's fashion show is a magnificent carnival inspired Gucci heyday of the kind of loose woman suit exquisite and elegant. But these clothes look neither retro nor tacky.

Miss Jia Nani positioning of the show is a "purist" aristocratic, meaning to go the minimalist route, at the same time took the descent of the upper class in Italy: the background emotions prompted board pinned Marui La · anie Lee (Marella Agnelli) goes the famous neck slender silhouette, the front row of the show sitting Morocco Princess Charlotte Casiraghi (Charlotte Casiraghi).

The first sets of clothing in the show are saturated color: bright crimson tunic tops and slim pants, clothing cut shows a noble sense of ease. The shocking eye of blue-green, sky blue, coral and sunshine orange reminiscent of the tone of the Renaissance, and the same time belong to the digital era.

The Miss Jia Nani folds to reconcile the pattern on minimalism - these folds in transparent silk sleeves rolling downs, slightly up in the 1970s to pay tribute. Jewelry from that era: a dense clusters of blue-green or coral jewelry hanging from his neck, with Japanese print dress or a slender white evening dress, the effect is particularly good.

Miss Jia Nani is not the kind of change the stylish overall appearance of the designer, but she must be red carpet dresses have a significant impact. People will kind of trite strapless gown aside and instead patronize the large openings Gucci dress: the back opened an elongated hole, exposing a large area of ​​the skin - but only in the back opening.

The perfect embodiment of the golden era of the catwalk as if Valentino. Smooth the models' hair combed to the back of the head disk into a bun; elegant heels for flat shoes useless.

The hand bag is translucent, combined with precious stones and Plexiglas. The only feels familiar is streamlined python pattern tunic tops and pants. However, these printing is also very attractive.

Albert Feier Di (Alberta Ferretti) design the key word is "liquidity". No, this is not alluding to Italy's debt-ridden economic difficulties, but rather refers to the kind of clothes she designed flow weightlessness, she said "Gravity missing. Most of the garments are short paragraph, personal tailoring, occasionally with slender pants and some pants long to the ankle.

Embroidery seems suspended above the surface in the flash clothes, lace stitch to create images of natural scenery, a bit like plankton or leaves. These embroidery fact is sewn on the transparent base material.

Feier Di says she is doing is to create a tattoo effect. But all her touching description can not hide this fact: These clothes are very complex, decorated a bit too much, although very exposed, but not sexy.

Models were wet hair, the scenery of the sea, including background music, all reinforcing the concept: they come from the depths of the sea fairies. Of course, from the details, the craft of these clothes are very exquisite, is a model of the level of Italian craftsmanship. However this Feier Di fashion show is very beautiful, but the lack of vitality.

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Gucci 2013 spring and summer conference, through the lens of photographer Richard Avedon and Gian Paolo Barbieri, Creative Director Frida Giannini (Frida Giannini) to reproduce their brilliant period (including earlyItalian haute couture works).

Gucci fashion show, through the lens of photographer Richard Avedon and Gian Paolo Barbieri, Creative Director Frida Giannini (Frida Giannini) to reproduce their brilliant period (including early Italian haute couture works). Show speech wrapped trousers cuckoo red tunic tops opening, creating a mood of the late 1960s / early 1970s atmosphere and feel good about themselves, the designers called "aristocracy-feeling.

Giannini said: "I like to dress this spring works with a different color." She also used in addition to bright pink, cobalt blue, orange, coral and blue-green, each piece of clothing is color cheerful, full of vitality. And models dressed in matching sunglasses and clothing and shoes and bags. The color is only part of the designers of concern, reflecting the elegant silhouette is more important theme. Recently, jacket and pants combinations are very popular, Giannini give their positioning is keen to support the spring works. She likes using flounced effect --- undulating curved outline around the shoulders and back along the tight skirt sleeves, so that the original V-neck dress enhanced appreciation effect. Clip pattern also plays a pivotal role in increasing provocative factors, and also let the clothes have a modern version of the upgrade. Designers like printing, but the performance is not obvious. Sack-like pattern printed on the clear Japanese paper calico, floral design inspired wallpaper from Japan.

The evening part of the designers use only black and white. The finale is very eye-catching clothing, a stunning white dress, accompanied by a coral jewelry necklace, as well as a halter black flounced dress.

related reading: Gucci clothing of early autumn 2013

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Gucci creative director Frida Giannini announced already pregnant, means that she and her brand CEO Patrizio di Marco joined the ranks of expectant mothers and expectant fathers.

This will be the first child, Frida Giannini and two Patrizio di Marco di Marco in 2009, has just been appointed as the brand CEO shortly after they got together. Giannini will still participate in the upcoming men's week and 2013 winter conference held in February. But after that she will begin maternity leave, has been rest to the men's week in June.

Frida Giannini and Patrizio di Marco, two in handling personal relationship has been very low-key, when asked about both feelings, di Marco true feelings, "very seriously. Would you choose in life, and you live with people , you will go looking for and the people you spend a lifetime with such a process of looking to match each other's hearts and minds. "